Youth Quindarius Watkins Crimson University of Alabama #86 Limited NCAA Jersey

Description

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Eli Manning continues to be a marketing powerhouse. Whether he’s starring in commercials, promoting his charitable foundation, or capitalizing on his Super Bowl fame, Manning has been one of the media’s most sought after athletes. Here are a few of the deals he has recently been involved in:

Jockey

In February, Manning inked a deal with underwear maker Jockey to be their new spokesman. Manning’s role in this $10 million deal includes various print, TV and digital ads for the brand. Look for him to appear in Jockey’s new ad campaign – “Supporting Greatness” – which will be featured on Jockey’s website as well as on Manning’s website.

Reebok

When you’re the reigning Super Bowl MVP, shoe companies want to sign you. That’s the case for Eli Manning, who joined the stable of Reebok endorsers. As part of this deal, Manning will serve as a brand ambassador for Reebok and will be featured in various upcoming ad campaigns.

Memorabilia

Manning’s jersey is the top seller among NFL players. And the New York Giants are tops in team merchandise sales due in large part to Manning’s success on the field. As a result, Manning’s memorabilia has been in high demand.

Private Brands Group

Manning signed a deal with Private Brands Group to be the exclusive endorser of its new “Flip-N-Grip” mobile phone covers. Manning will seek to boost awareness of this new product line and its looks to position itself as a leader in the fast growing $4 billion plus mobile accessories market.

Papa John’s

Papa John’s Pizza has been an official pizza sponsor of the NFL for the past five years. In recent years, it has utilized NFL players to appear in various ads during the season. Once again, Papa John’s signed on international superstar Peyton Manning to star in its NFL spot, but it also tapped Eli Manning to promote the brand in the NY market.

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